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Business and Management Research Papers

54 published articles · Open Access · Peer Reviewed

Peer-reviewed open-access articles in Business and Management published by the International Innovations & Scholarly Trends Journal (IISTJ). Use this subject hub to discover recent papers, download full text, and cite with DOI.

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About Business and Management papers in IISTJ

This page lists published Business and Management research from IISTJ. Each article includes an abstract page with citation tools (APA, MLA, BibTeX, RIS), view/download metrics, and open-access full text when available. Authors working in Business and Management can submit a manuscript for double-blind peer review.

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THE IMPACT OF DIVIDEND POLICY ON THE MARKET PRICE OF SHARES: EVIDENCE FROM THE SELECTED INDIAN STEEL AND METAL INDUSTRIES

Dr.E.GAYATHRI

Vol 2 · Issue 10 Pages 88–92

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121718 0 views

Impact of Financial Literacy, Training Opportunities, and Career Growth on Employee Career Commitment and Retention Intention: A Review

Anil Murthy V; Falkiya Naz; Deepika. V

Vol 2 · Issue 9 Pages 473–482

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121540 2 views

Navigating Future Business Uncertainties Using Business Analytics

DR. MASESE OMETE FRED

Vol 2 · Issue 9 Pages 70–78

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121520 0 views

Artificial Intelligence Speeds Up Mergers and Acquisitions: Efficiency, Legal Risk and the Case for Human-Controlled Due Diligence

Kause Hrishikesh Eknath

Vol 2 · Issue 9 Pages 1–11

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121528 1 views

Artificial Intelligence in Commerce: Transforming Business Operations, Decision-Making, and Competitive Advantage

DR. SADDAM HUSSAIN

Vol 2 · Issue 8 Pages 507–522

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120998 1 views

EXPLORING EMPLOYEE ENGAGEMENT AND JOB SATISFACTION IN KERALA'S SELF-FINANCING COLLEGES: A CONCEPTUAL REVIEW

SUSHAMA.M.C

Vol 2 · Issue 7 Pages 397–401

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121294 2 views

The Impact of Artificial Intelligence on Supply Chain Resilience: A Study of AI-Based Demand Forecasting and Inventory Optimization

Dr. Pooja Sharma

Vol 2 · Issue 7 Pages 842–856

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121019 1 views

Logistics for a Sustainable Tomorrow: Assessing Green Practices and Environmental Outcomes

Param Patel; Dhrumil Babaria ; Harsh kalyani

Vol 2 · Issue 6 Pages 2828–2833

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121281 2 views

Socio-Economic Impact of MUDRA Loans: Evidence from Hailakandi District, Assam

Bodhisattwa Bhattacharjee; Amrit Lal Ghosh

Vol 2 · Issue 7 Pages 743–753

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120893 1 views

A Governance Perspective on the Challenges in the implementation of the Gujarat Public Universities Act, 2023

RAJESHVEER RAMSANEHILAL MAURYA; Satya Narayan Singh

Vol 2 · Issue 7 Pages 254–262

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CASE STUDY : INSURANCEDEKHO: ONE DISTRICT AT A TIME

Dr. Shreeda Shah

Vol 2 · Issue 7 Pages 536–548

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Estimating the Demand for Working Capital: Evidence from EID Parry (India) Ltd

Ms.R.Priya; Dr A. Vijayakumar

Vol 2 · Issue 7 Pages 432–437

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IMPACT OF GENERATIVE AI ON BRAND AUTHENTICITY AND CUSTOMER TRUST IN MARKETING CONTENT CREATION

sudhanshu shekhar ojha; vibhor kumar; Arpit verma

Vol 2 · Issue 7 Pages 186–193

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121197 1 views

Green finance and sustainable investment

Assistant professor Varinder Kaur

Vol 2 · Issue 7 Pages 157–163

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An Empirical Study on the Effects of Social Networking on Consumer Buying Behaviour in Bhusawal

Dr. Chetan Sarode

Vol 2 · Issue 7 Pages 227–236

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Recent Trends And Changes In Labour Laws

SONU GOYAL

Vol 2 · Issue 7 Pages 1–4

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ISSUES AND CHALLENGES IN THE HOME PORTING OF CRUISE TOURISM DEVELOPMENT IN INDIA

Dr. J. Rengamani; Shoba Baskar Rao

Vol 2 · Issue 6 Pages 4175–4181

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Beyond Automation: The Role of Agentic AI in Strategic Decision-Making and Organizational Governance in India

Dhruv Panwar; Yash Singh; Aili Pramod; Param Patel

Vol 2 · Issue 6 Pages 4163–4174

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AN ANALYSIS OF PRODUCT LIFE CYCLE AND MARKET SEGMENTATION STRATEGIES

Dr. Satish Kumar

Vol 2 · Issue 6 Pages 4076–4081

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Human Resource Management: A Strategic Driver of Organizational Excellence and Sustainable Growth

DR. SADDAM HUSSAIN

Vol 2 · Issue 6 Pages 4037–4044

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EMPLOYEE JOB SATISFACTION AT KARAIKAL

A. Sowarna Lakshmi; U. Mohamed Uwais; Dr.S.Chnadrasekar

Vol 2 · Issue 6 Pages 3363–3369

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A Study on impact of Work Culture on Employee Engagement and Productivity in Agro-Based Organizations

Dr. R. Karthi; M. Ishwarya

Vol 2 · Issue 6 Pages 3197–3203

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Transforming raw E-Commerce streams into Strategic Assets: An Integrated Business Intelligence Architecture

Dr. S.N. Kanagarathinam; Thirunavukarasu S

Vol 2 · Issue 6 Pages 3191–3196

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A Study on Employee Job Satisfaction Among Retail Marketing Employees at Nagapattinam

R. Sangeetha; A. Mehrunnisha

Vol 2 · Issue 6 Pages 3151–3157

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A Study on the Effectiveness of Employee Performance Management System with Special Reference to an Agro-Based Private Organization

R. Sangeetha; R.Sathya

Vol 2 · Issue 6 Pages 3138–3150

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Education for Responsible Citizenship

Hans; Janardhana C.

Vol 2 · Issue 6 Pages 3059–3065

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EMPLOYEE JOB SATISFACTION AT KARAIKAL

A. Sowarna Lakshmi; U. Mohamed Uwais; Dr.S.Chnadrasekar

Vol 2 · Issue 6 Pages 2993–2999

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Impact of Work Culture and Interpersonal Relationships on Employee Job Satisfaction in Higher Educational Institutions

Dr.S.CHANDRASEKAR; V. Dhivyakaleeswari

Vol 2 · Issue 6 Pages 2797–2808

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Decision-Making Under Uncertainty in Entrepreneurship: Intuition, Symbolic Cognition, and Reflective Tools.

Anuradha Shukla; • Dr. PRESHTH BHARDWAJ – Professor, ISBR Business School, Bangalore.

Vol 2 · Issue 6 Pages 2635–2655

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From Presence to Power: A Framework for Analyzing Women’s Transformative Participation in the Panchayati Raj System of Kota District

Ms. Jagruti Jain; Dr. Sandeep Kumar

Vol 2 · Issue 6 Pages 2594–2601

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Evolving Fraud Trends in India’s Banking and Payment Systems: A Decadal Analytical Study

AAYUSHI BOHRA

Vol 2 · Issue 6 Pages 2213–2246

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Automating Integrity: Using Algorithmic Carbon Accounting to End Green washing

Mr Satendra Kumar Patel; Ms Vaishali Gaur; Pankaj Kalakoti; Brijesh Kumar Singh

Vol 2 · Issue 6 Pages 2191–2205

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Regional Contribution to India

Binay Kumar Sahu

Vol 2 · Issue 6 Pages 1163–1177

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WASTE TO SWAG: The Stitching of a New Narrative

Belur Baxi

Vol 2 · Issue 6 Pages 1281–1300

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Impact of Social Media on Consumer Buying Behavior: A Study of Digital Influence in Modern Markets

Dr Priya Kumari

Vol 2 · Issue 6 Pages 1252–1257

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Impact of Artificial Intelligence-Based Visual Merchandising on Customer Experience and Sales Performance in Retail Stores

Dr. Deepak Tiwari

Vol 2 · Issue 6 Pages 1051–1064

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Modern Marketing Strategy (A Comparative Study Between Blinkit & Zepto)

Yuvraj Singh

Vol 2 · Issue 6 Pages 595–596

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Digital Marketing Strategies and Their Impact on Consumer Buying Behaviour

Saroj Kumar

Vol 2 · Issue 6 Pages 545–553

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Impact of Digital Marketing Strategies on Consumer Buying Behavior

RAUNAK KUMAR SINGH

Vol 2 · Issue 6 Pages 543–544

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Revisiting the Swadeshi Approach in Contemporary Conflict Situations: Economic Resilience, Self-Reliance, and Strategic Sustainability

PANKAJ KHILERI; Bharat Singh Rathore; Ramesh Kumar

Vol 2 · Issue 6 Pages 1–9

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A COMPARATIVE STUDY OF INFLUENCER MARKETING AND TRADITIONAL ADVERTISING IN AFFECTING CONSUMER BEHAVIOUR

Dr.S.Kiruthika

Vol 2 · Issue 5 Pages 377–386

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START-UP PERFORMANCE AND SUSTAINABILITY IN KERALA:THE ANALYSIS OF ECO SYSTEM ENABLERS, CHALLENGES AND POLICY SUPPORT WITHIN THE CINTEXT OF START -UP -MISSION.

NISHAMOL NV; Dr.R.S.MOHAN PRAKASH

Vol 2 · Issue 5 Pages 301–311

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Exploring the Role of ChatGPT in Education: Applications and Challenges

Dr. Sunil Kumar; Dr. Manpreet Kaur; Dr. Parmjeet kaur

Vol 2 · Issue 4 Pages 541–558

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“Assessing the Role of Sustainability Marketing in Shaping Green Purchase Intentions Among Urban Consumers”.

Gargi Sharma

Vol 2 · Issue 4 Pages 408–414

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Health challenges faced by employees in IT sector

Subha dharshini. P; Assistant professor Dr.S. Maruthavijayan

Vol 2 · Issue 4 Pages 256–267

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A Study on Work-Life Balance of Employees in Industrial Sector of Chhatrapati Sambhajinagar

Madhuri waghmare; Aakash wankhede

Vol 2 · Issue 4 Pages 182–183

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An Analytical Study of Crowdfunding as an Alternative Source of Finance for Startups

Bhuvanapalli Santhosh; E vijayendra; S.Satish; CH Varshini

Vol 2 · Issue 4 Pages 106–113

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Digital marketing Strategies and Consumer Buying Behaviour in the Retail Sector

Dr. Anand Kumar; Y Amsheed; V Sai Kiran; Sai Kumar Naik

Vol 2 · Issue 4 Pages 93–105

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A Study on the Growth of Digital Payments in India Pre-COVID-19 and post-COVID-19 Using AI Techniques

Kodidala Mokshgna Mohan Krishna; MEDIKURTHI VAMSI KUMAR; THOKALA SHANMUGAM; Pamuru Rakesh

Vol 2 · Issue 4 Pages 61–70

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USERS’ PERCEPTION ON USAGE OF G-PAY & NET BANKING – A CASE STUDY AT ERODE DISTRICT

Dr.C.VADIVEL; P.PARASAKTHI

Vol 2 · Issue 3 Pages 316–320

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AI Recommendation Algorithms and Mental Health: Addiction, Anxiety, or Assistance?

Dr Abhijeet Chatterjee; Ms. Deepika Palle

Vol 2 · Issue 3 Pages 71–84

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Artificial Intelligence in Management Decision-Making in the Manufacturing Sector in India

Dr. Amita Koli

Vol 2 · Issue 2 Pages 239–246

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Leveraging Artificial Intelligence for Sustainable Marketing: A Theoretical Exploration of AI in Organic Products Promotion

DR. MAHANTESH V.ANGADI

Vol 2 · Issue 2 Pages 116–122

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Cost Dynamics and Sustainability in India’s Gig Economy: A Multi-Stakeholder Analysis of Platform Profitability and Worker Welfare

Dr. Santosh Marwadikumbhar

Vol 1 · Issue 1 Pages 13–18

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