AN ANALYSIS OF PRODUCT LIFE CYCLE AND MARKET SEGMENTATION STRATEGIES

The life cycle idea, which was first developed in the setting of biochemical research, has gained widespread acceptance as a framework for understanding and assessing events that are bound by and susceptible to change. An essential component of managing technological advancement is the deployment of the LC idea to the creation of standard industrial goods. It Is consequently called the “product life cycle.” Product development decisions made by management is aided by the PLC paradigm. It can also be modified to concentrate on the adoption of technology and implemented in the establishment of company plans and planning for activities.

© 2026 — Authors retain the copyright of this article. This is an open access article distributed under the Creative Commons Attribution License (CC BY 4.0) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.