Impact of Digital Marketing Strategies on Consumer Buying Behavior

Abstract

Digital marketing has transformed the way businesses communicate with consumers. This research paper examines the impact of digital marketing strategies on consumer buying behavior. The study focuses on social media marketing, influencer marketing, online reviews, personalized advertisements, and email marketing. Primary data was collected from 100 respondents through questionnaires and online surveys. The findings indicate that digital marketing strongly influences consumer awareness, product evaluation, and purchasing decisions.

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