Ramoji Film City as a Film Tourism Destination: An Analytical Study

Abstract

Background: Film tourism has become a growing segment of creative and cultural tourism because visitors increasingly seek destinations associated with screen production, cinematic settings and entertainment experiences. Methods: This paper examines Ramoji Film City, Hyderabad, as a film tourism destination using primary data collected from 165 respondents and secondary data obtained from official tourism sources, published reports and the Ramoji Film City website. The analysis uses percentage analysis, trend analysis, chi-square goodness-of-fit tests, a one-sample t-test and a binomial test. Results: The findings show that film tourism experience is the leading purpose of visit, film shooting locations are the most preferred attraction, and 63.64 per cent of respondents are satisfied or highly satisfied. Telangana domestic tourist visits increased from 58.448 million in 2023 to 88.240 million in 2024, indicating a strong post-pandemic recovery. Conclusion: Ramoji Film City has substantial scope to strengthen its role as an integrated film tourism, leisure, education and entertainment destination by improving visitor guidance, accommodation capacity, transport, food services and film-linked interpretation.

Keywords